OLIVE OIL MARKETING: Registration is now open for the 91¿´Æ¬ Davis Olive Center's Olive Oil Marketing and Language Symposium, scheduled for Jan. 15. Organizers said the symposium is appropriate for wholesale buyers, olive oil producers, retailers, importers-exporters and food writers.
Experts in marketing, consumer research, sales and marketing, and communications are due to cover such topics as:
• Spreading the Word — Communicating to buyers and consumers about olive oil quality and characteristics.
• The Bottom Line — Scale, efficiencies, and marketing strategies
• Boutique to Big Box — Identifying and selling to your target audience
The workshop is scheduled to run from 8 a.m. to 6 p.m. The fee is $225 (increasing to $275 on Dec. 13).
Or contact Nicole Sturzenberger, (530) 754-9301 or ndsturzenberger@ucdavis.edu.
WEDNESDAY NIGHT WINE FLIGHTS: Topics have been announced for the first three of the new year. They are:
• Jan. 6 — Fireplace Wines
• Feb. 3 — Michael-David Winery
• March 3 — Our Enologist Picks!
Wednesday Night Wine Flights are scheduled the first Wednesday of every month, from 5 to 6:30 p.m. at the on the south side of the Silo. The tastings are sponsored by the pub and the Cal Aggie Alumni Association’s .
The cost is $10, and reservations are not needed.
Media Resources
Dave Jones, Dateline, 530-752-6556, dljones@ucdavis.edu